When it comes to optimizing a site, you can never be too sure. You should check your on-site search engine optimization problems as often as possible, and once you are done checking, you should double check. The truth is that as amazing as your webmaster is, chances are that errors will appear. There is no way to get everything right, or, at least, I haven’t met anyone who could do such a trick yet.
Visibility is usually the main concern because if there are errors, chances are that you will lose a lot of money. Other issues might include missing content, incomplete or broken copies, and bad links. The truth is that doing a complete SEO Audit is no easy task. A specialized agency can do an SEO audit for you, but there are also ways to do it yourself. The truth is that most of us don’t have the necessary funds to hire a professional team. There are so many things to take into consideration that one might feel overwhelmed.
Luckily, there are certain tools out there that will help you get the job done easier. One such tool is Raven’s Site Auditor. What Raven’s Site Auditor can do for you in the list below me will show you a few, of the many capabilities of Raven Auditor? It is easy to use, lucrative and extremely efficient, not to mention the fact that it has a clean design.
Visibility problems can be rapidly solved with the help of Raven. The program displays all visibility issues, along with a short description. This way you will be able to fix any unexpected issues.
Shallow and duplicate content may not destroy a site, but they don’t look good in the eyes of the search engine. For example, articles which have less than 250 words are considered low quality, or irrelevant pages.
Headings (,) create semantic data which is signaled to both human and crawler. It should be identified and edited accordingly in order to index better.
Meta Data has always been a daunting task for me, because it is very easy to forget. I usually forget to add it because it’s invisible when I „preview” my article, but for the search engine, it is very important. With Raven’s awesome software, you will be able to check if they are missing, and how long they are.
Takes care of bad back-links and non-optimized internal links. Broken links annoy visitors, and they are frowned upon by search engines. Many webmasters change links to no-follow after a certain amount of time, and if this is the case, the auditor will also display the relation between links.
Most people have no idea how important it is to optimize images. An optimized photo can significantly improve the ranking of a page. It can also make it easier discoverable by visual search engines.
After you are done analyzing the data, you can create a complete report and file it to your boss or client.
Raven’s SEO Auditor is an excellent tool for online entrepreneurs and newbies alike because it is convenient and easy to use. Moreover, it provides the user with many SEO audit options that will help him better understand how to better his techniques.
Author Bio: Gina works as a freelance writer and consultant for a digital advertising agency. She is passionate about all things tech, and she likes to scour the internet for the latest news about SEO and social media.